GURNEE, Ill., Feb. 26 /PRNewswire-FirstCall/ — Six Flags Great America and KeyLime Cove announced today a partnership making KeyLime Cove the Official Resort of Six Flags Great America. The unique partnership is designed to enhance visitor entertainment options and convenience, increase overall guest satisfaction, value, and length of stay and drive additional tourism to Lake County.
“This partnership will provide families with a one-stop affordable vacation option as Lake County continues to grow as a family destination,” said Six Flags Great America Park President Hank Salemi. “As two of the region’s largest tourist attractions, the collaboration is a natural fit.”
As the Official Resort of Six Flags Great America, KeyLime Cove will be the preferred lodging option for all Six Flags’ guest inquiries. The alliance includes affordable family packages, which offer admission to the theme and water parks, accommodations at KeyLime Cove, access to the resort’s indoor water park, and free shuttle service between the two attractions.
“The partnership between two family-orientated destinations – a year-round, indoor water park resort and spa and a top seasonal theme park – results in a world-class family destination unparalleled in the region,” said Dale McFarland, KeyLime Cove general manager. “Guests will enjoy the best of both destinations, making the family vacation an extraordinary one.”
As part of the agreement, Six Flags Great America and KeyLime Cove will collaborate on a number of co-branded marketing initiatives through multiple platforms via Six Flags Media Networks. These cross-promotional activities include in-park signage for KeyLime Cove at Six Flags; Web site presence; advertising tags; inclusion on the Six Flags radio and television networks; and a KeyLime Cove attraction sponsorship in Hurricane Harbor.
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